Approximately 1 year later, Baidu launched the Money Plant Algorithm to do the same. Google’s Penguin Algorithm was released 2012 to fight link spam.2 years later Baidu’s Pomegranate Algorithm was released for the same purpose. Google’s Panda Algorithm was launched in 2011 to combat low-quality content.So in a way, you can think of Baidu’s Algorithm as Google’s Algorithm with a 5-year lag. Though a great oversimplification, the easiest way to understand Baidu’s algorithm is that it abides by most of the same theoretical principles as Google’s, but is less effective in executing them in practice. Similar to Google, Baidu makes the vast majority of its revenue by selling ads on its search result pages and ad network.ĭifferences in Baidu and Google’s Algorithm Very few non-Chinese language sites are even included in the index or returned in search engine results.īaidu, like Google does not restrict itself only to search, but offers a myriad of services including cloud computing, travel sites, maps, music and video platforms, translation services, a Wikipedia clone with over 13 million articles, a web browser, an Android-based mobile operating system, and even self-driving cars. The user interface is only available in Simplified Chinese, and gives much higher priority to Chinese language sites. The search engine has the biggest index of Chinese web pages in the world, and indeed is entirely Chinese-focused. One of the main reasons Baidu has dominated the market is their ability to parse and interpret Chinese text more effectively than other search engines (such as Google), leading to higher-quality results. While it’s easy to dismiss Baidu as merely the Chinese Google clone, they remain very unique under the surface.
They were an early mover in China search, copying many aspects of Google in its approach and design. Other search engines, such as Youdao, Bing, and Yahoo combined make up a measly 0.9% of all searches in China.įounded by Robin Li and Eric Xu in 2000, Baidu is a technology company most well-known for their search engine. Alibaba’s relatively new mobile-only search engine, Shenma, has been growing rapidly with 1.6% overall, with a considerable larger presence on mobile search. Sohu’s Tencent-backed Sogou follows quickly behind at 12.4%. Instead, local search engines rule in China.īaidu is the clear leader in China, commanding 68.5% of the search market, with 360 Search a distant number two at 14.2%. This may be due in part to it being blocked by the Great Firewall in China, but even before the block was put in place, they never had a very strong position.
While Google is the dominant search engine in most countries, only 2.3% of all searches in China happen on the Western search giant.
Baidu Properties and How They Impact SEO on Baidu.Differences in Baidu and Google’s Algorithm.Introduction to the China Search Market.
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